Thursday, 17 July 2014

Online coupon sales and eCommerce in India

We all Indians are well known for hunting discount during purchasing any new product. Now a-days it doesn’t matter whether we are doing this online or offline, we can’t resist let go a good bargain or a deal. We always look for discount when buying from a brick and mortar shop and never forget to compare sites when purchasing via online shopping portals. After searching tons of sites we finally find the most affordable price, from coupon searching websites like CupoNation, CouponDaddy and CouponDekho just before finalizing to buy we start looking to save a few hundred rupees from the actual price.

As per the latest survey on online coupon portals has found 5 out of 6 people use coupons during online shopping.  And a majority of shoppers are females with approx. age of 20-35 years. Men are also increasing their share in this.

Even after survey about how these members interact with coupon for online shopping has majority answer is either via from search engines, social media sites, e-mail marketing and blogs. So we can’t ignore this fact that our Indian market is very much affected by online marketing. And this will increase day by day with more viral state, and coupon business will increase in parallel.