We all Indians are well known for hunting discount during
purchasing any new product. Now a-days it doesn’t matter whether we are doing
this online or offline, we can’t resist let go a good bargain or a deal. We
always look for discount when buying from a brick and mortar shop and never
forget to compare sites when purchasing via online shopping portals. After
searching tons of sites we finally find the most affordable price, from coupon
searching websites like CupoNation, CouponDaddy and CouponDekho just before finalizing
to buy we start looking to save a few hundred rupees from the actual price.
As per the latest survey on online coupon portals has found 5
out of 6 people use coupons during online shopping. And a majority of shoppers are females with
approx. age of 20-35 years. Men are also increasing their share in this.
Even after survey about how these members interact with
coupon for online shopping has majority answer is either via from search
engines, social media sites, e-mail marketing and blogs. So we can’t ignore
this fact that our Indian market is very much affected by online marketing. And
this will increase day by day with more viral state, and coupon business will
increase in parallel.